Super Bowl LX shattered every previous sports betting record, with the American Gaming Association estimating that Americans wagered a combined $25.1 billion on the game — a 28% increase over the previous year's record. The growth reflects both expanding legal access across US states and the deepening integration of sports betting into mainstream sports culture.
Legal sportsbooks handled the vast majority of the handle, with DraftKings, FanDuel, and BetMGM each reporting their biggest single-day revenues in company history. In-game wagering accounted for approximately 35% of total bets, up from 27% the previous year, demonstrating the growing appetite for live betting products.
The most popular single bet was the game's outcome, but prop bets drove enormous engagement. Over 400 player and game props were offered by major books, with bets on the first touchdown scorer, halftime show predictions, and even the coin toss drawing millions of dollars in action.
The proliferation of legal betting has transformed how Americans watch the Super Bowl. Surveys suggest that over 68 million people placed at least one bet on the game through legal channels, up from 50 million in 2025. For the NFL, the engagement boost is significant — bettors watch more of the game and consume more related content than non-bettors.